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Growing
Your Business with Smart Alliances
(Keynote
or full-day workshop)
Increase
your marketing share instantly!
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Get
instant access to the strength, capabilities, and experience of others.
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Plug
into an established network of loyal customers ready to buy from you.
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Access
the brilliance of combined brand traction.
Get
all this and more through Smart
Alliances.
Strategic
alliances give you a dramatically faster and more cost effective growth option
by leveraging the assets of others. To
get these amazing results, you have to be strategic, flexible, and collaborative
– but you have to be careful. 50%
of alliances fail – by knowing how to choose the right partners you will
eliminate squandered time and resources.
In
the Growing
Your
Business with
Smart Alliances
program, Ed draws from his books, Developing
Strategic Alliances and PartnerShift
along with years of helping organizations access their strategic advantage
through alliance development. Ed's depth of expertise combined with his
inspirational style of speaking will leave your audience with a sense of
purpose. Because Ed believes that business
is about results not excuses, he delivers ready-to-use tools that
will immediately impact their lives and your organization’s profitability.
Ed
makes Smart Alliance development as easy as ABC…
A
– assess your own capabilities
B
– be sure about your partner
C
– conduct a pre-alliance agreement workshop
D
– determine alliance structure
E
– execute the agreement
F
– fuel the implementation
G
– great results require measurement and management
10 Highly Profitable Cross-Promotions You Can Implement This Week (Breakout/concurrent
session)
The well kept success secret for small
and medium sized
business success-- especially specialty retailers-- is effective cross-promotion. Cross-promotion is how
businesses of all sized maximize their marketing budget. Double, triple, even
quadruple your exposure and market share through cross promotion campaigns with
others, while cutting your marketing costs in half or less--and do it NOW!.
Get more bang for your marketing buck by
also working with others
in the areas of positioning, advertising and purchasing. Learn how various
organizations and industries have collaborated for mutually synergistic value. Discover
the successful alliance and promotion strategies of others. Be prepared to
accelerate your customer awareness, acceptance and market position.
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10 Successful cross
promotions by others
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How to execute a successful
cross-promotion
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Cross-promotion check list
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Cross-promotion campaigns
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One dozen additional ways to get people to
notice you/your business.
Article:
Less Work & More Results
with Collaborative Marketing Relationships
Article:
Effective Community Based
Cross-Promotions
How to Compete When You
Can't Compete on Price (Breakout/concurrent
session or full-day workshop)
This is a full-day
seminar or a multi-day workshop. The series of connected or individual
presentations offers your meeting attendees both partnering strategy and tactics.
"Why in the world
would I want to buy my
(you fill in the blank) from you?" If you can't
answer this question in your sleep, this seminar is for you. Your customers have
more product and location choices than ever before. Learn how your enterprise can be top
of their mind. Receive the tools that help you to successfully compete against the "big box"
retailers, integrators and multi-nationals.
Leverage your unique selling proposition through alliance relationships. Develop
the synergies necessary to thrive in the big box shadows. Discover ideas to
become the supplier of choice in your community and industry.
Grow your business by learning how to successfully implement partnering
throughout your entire enterprise. Deliver all the value and more from Rigsbee's
three books at your next meeting. Select the The Total Organizational Partnering System.
Win big and save big while learning how to double your strength overnight in all
the important areas of your business.
- Owner/Executive becoming the Optimal
Partner
- Partnering with Your Employees to build
their Emotional Ownership in the success of the enterprise
- Partnership Positioning with your customers
so they see you as the vendor of choice
- Partnering with Your Suppliers to get the
best total value package
- External Strategic Alliances to bolster
core weaknesses and share core strengths
The Total Organizational Partnering
System will help your organization to double its strength and market share overnight. Multi-Day
program outline details - pdf file Click
for Meeting Cost Buster details--a single presentation fee for your entire
meeting
Also included:
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ABCs of Buyer/Seller
Relationships
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The Value Equation
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Commodity Busting
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Documented Value Added
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Customer Partnership
Positioning
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Customer Emotional Triad
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Subliminally Connecting with
Customers
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Company Image
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Low and No Cost Promotions
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Free Publicity
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e-Commerce
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And Much More
The New Era of Manufacturer/Distributor (Dealer) Cooperation
(Keynote or General session)
While this
program is quite popular, it is offered only as a Keynote or General Session
presentation. It is not available as a breakout or concurrent session.
Supply chain
success--combining research with
insight, and in an entertaining manner, Ed reveals erroneous beliefs held by
supply chain partners. The fact is this; perceptions define reality. Too
frequently needless conflict is created by flawed beliefs about what one's
supply chain partner wants, needs and considers to be a positive value
proposition. Learn what your competitors are learning about these blemished
perceptions. Discover how to give and/or ask for the best Total Value Package
available. Manufacturers and distributors and/or dealers learn how to turn
around their sell/buy paradigm by discovering and understanding the needs of
their distribution partner(s). Through intelligent sales offerings and
purchasing practices, resources can be redirected to create more usable value
for the supply chain. Learn the ABCs (adversarial, barometric &
complementary) of manufacturer-distributor relationships. Discover why Ed say's,
"Yes, you can do better!"
This program
can also be adapted to contractor/supplier & manufacturer/agency cooperative
relationships.
Program Research:
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Rigsbee surveys a sampling of both
manufacturers and distributors from your association membership. Or, for
corporate programs, surveys manufacturing management along with a
sampling of the organization's dealer network.
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Questions are asked of manufacturers
around where distributors can change their behavior to conserve manufacturer
resources and also, what would be in it for the distributors if they did
change.
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Both distributors and manufacturers are
asked about areas where the other falls short of their commitment to their
supply chain partner.
Program Results:
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Issues from both sides are synthesized and
brought to the surface in a safe method, and without personal agendas
getting in the way. While Rigsbee points out the foibles of both sides, he acts as a non-judgmental intermediary.
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Each side can view challenges through the
window of their supply chain partner.
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Rigsbee delivers solutions based on his
interviews and knowledge of what other industries have successfully achieved.
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Participants that enter with
an open mind exit with implementation tactics for supply chain improvement.
Special
note to meeting organizer: Only select this program if your organization/industry is willing to
hear the truths I discover through my research. If it is a "feel
good" presentation that you desire, this is not the one to select. I will only accept an assignment for this program if the sponsoring organization
signs a written agreement of non-censorship. This program, even with it's humor,
can be quite powerful to an audience that desires to improve their supply chain
and can be troublesome to an audience that prefers the status quo. This
presentation also requires an additional
$2,500 research survey fee. -Ed Rigsbee
Customer Service Screw-Ups; Learn from the Mistakes of Others
(Breakout/concurrent
session)
This exciting seminar, adapted from Ed’s
forthcoming book, Customer Service Screw-Ups—Learn from
the Mistakes of Others, works well as a breakout/concurrent
session, and is even more effective as a full-day workshop.
Ask yourself, "Are you tired of hearing about
the legendary service that Nordstrom’s and Ritz Carlton delivers?" Then
you get thinking that these organizations have no application to your business. If so, you
will enjoy Ed’s new approach—no holds barred—learning from the real-life
mistakes of others.
All customer service challenges
emanate from three key areas, Ed refers to this as the TEA Master Key:
- Training
- Ego
- Attitude
Training:
Have you ever worked with a customer service person and they appeared not to
have the necessary tools available to them to solve your problems or simply did
not possess the know how? The TEA Master Key will solve that.
Ego:
Have you ever worked with someone that appeared to be a real jerk? They seemed
intelligent enough to tell you just how wrong you were—again and again and
again rather than take the time to solve your problem. The TEA Master Key will
also solve that.
Attitude:
Have you ever dealt with a person that was nothing but apathetic to the fact
that you needed their help in dealing with your customer service issue? They
just had no desire to do anything to help you solve your problem. The TEA Master
Key will solve that too.
In this program, Ed uses
real-life customer service screw-ups from a number of industries as the conduit
to deliver the TEA Master Key for your organization. He shares from his
perspective what went wrong and suggests remedies that you can adapt and use
instantly in your business.
When 20 Bucks & Ego
Is More Important than a Decade of Customer Loyalty (1864 words)
Brand Construction or
Brand Destruction? (2951 words)
It
Doesn’t Work for You, But You Want Me To Buy It? (741 words)
Lost
Opportunity, Are You Guilty? (1042 words)
Oh,
So You Want Me To Ship It To the Manufacturer? (822 words)
PartnerShift
to Outrageously Successful Relationships (keynote
or breakout/concurrent session)
PARTNER-SHIFT, or PARTNER-SHAFT?
To every successful person in business and in life, relationships are important!
If you are in business, business relationships must be important to you too!
Learn how to double the strength of your organization or your personal network
by PartnerShifting to outrageously successful business relationships.
Learn how to develop alliances that provide high-value for all involved. This
keynote/general session presentation serves an eclectic audience, something in
it for everybody. All
the attendees at your meeting will receive value from this session. Through the
alliance and business relationship window, Rigsbee shares the four keys to
successful internal and external business (and personal) relationships.
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Focus not on being right, but
rather on getting things done.
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Make Relationship Bank
deposits before withdrawals.
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Do Relationship Value
Updates regularly.
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Purposeful communication to overcome
conflict.
Through humor and personal stories,
Rigsbee will connect with your meeting attendees, helping them to understand the
Relationship Value Equation. This program delivers double value for your meeting
attendees: business and personal relationship improvement. Outrageously
Successful Relationships is an outstanding program for business alliance
partners to attend together. Be your meeting corporate or association, this is a dynamite program,
as every person in attendance receives value. Spouses attending generally have
their elbow in the ribs of their partner throughout much of the program--extra
value there!
Interdepartmental
Collaboration for a More Productive Organization (Breakout/concurrent
session)
“Sure,
it’s a mess at work—nobody is getting along, everybody is playing "cover
their rear" and productivity…isn’t. Fiefdom leaders are building
walls to keep other departments in the dark and I’m just tired of it
all.”
If any of the above sounds vaguely familiar,
you need Ed Rigsbee’s Let’s Get
Along & Be More Productive seminar.
You want a productive workplace where people transcend beyond
antagonism, mutual disrespect, and even cooperation to…COLLABORATION.
Collaborative seminar elements include:
- Why
it’s in my best interest to get along with you
- How
to break down interdepartmental barriers that asphyxiate productivity
- Proven
methods for dealing with territorial squabbles
- Understand
the difference between cooperate and collaborate—the two are worlds
apart
- Learn
conflict resolution through the critical decision making process
Attendees will walk away with:
- Immediately
usable tools for repairing internal relationships
- An
understanding of how their department serves and supports their
organization’s driving strategy
- A
propensity to be 20% more likely to desire collaboration with other
departments over aggravation
Achieve Employee Productivity
& Growth Through Partnering (Breakout/concurrent session)
Click for
article
Dismantling Your Company's Two-Story
Outhouse
Employee perception is employee reality! In
America, outhouses are generally
considered outdated, so too are many of management's erroneous beliefs about
leading and motivating their workers. In any organizational two-story outhouse,
management always occupies the top floor! If you are willing to explore your
organization's employee policy foibles, this is the program for your next
meeting. Learn how to tear down organizational outhouses, real or perceived.
- Determining if your company does indeed have a
two-story outhouse.
- How was it built?
- Is it fun for your employees?
- Can you, tear it down?
- How to tear it down and partner with your employees for
sustained success.
The PARTNER Model
Do you want your employees to
have an Emotional Ownership in the success of your business, even though
they are not an owner? Do you want them to take risks and make intelligent
decisions in your absence? Learn how to develop a powerful team dedicated to
moving your business forward. Develop relationships at work, that work!
The
PARTNER Model is the answer. Discover the magic in permission cards.
Explore low cost employee recognitions and how to successfully implement the Rigsbee
Employee Recognition Certificate System. Learn which recognitions have
legs (long-term value) and which are a flash in the pan (little value). Your
employees will be as excited about your business as are you. And, if you're not
excited, you will be.
The
PARTNER Model:
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Participation
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Acceptance
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Recognition
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Tell the Truth
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Net of Safety
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Enthusiasm
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Renewal
Collaborate to Innovate (Breakout/concurrent
session) Immensely
important for American manufacturers, you must Innovate or Die. Everybody,
especially manufacturers, must develop a unique niche or be relegated to
compete with China on just price. These are today's somber realities for
North Americans. And the challenge is, how to get it done. Today, most
manufacturers are so busy just trying to tread water that there simply is
not enough time, and rarely the resources, to innovate. This is where
collaboration is needed. Learn how successful collaborations with
competitors, non-profits, municipalities, and state and federal governments
are possible. Learn
how to:
- Determine innovation need
- Find potential partners for innovation
- Develop collaborative alliances for innovation
- Structure innovation alliance implementation
systems
Conquering Markets Through Competent
Collaborations:
Are you looking to expand? Do you want more than
your fair share? Conquering markets in today's business environment requires
collaboration from all sides. You must diligently work to develop outrageously successful
alliance relationships
with your employees, your suppliers and numerous outside organizations. And yes,
even with competitors. To conquer new or existing markets, your
customers must absolutely see you as their supplier or vendor of choice. To achieve this goal, you need
to put competency into your collaboration efforts. The necessary elements you
must exude include:
- Having a
sense of Curiousness
- Having a
clear Vision of the possibilities
- Having the
ability to Communicate well with all alliance members
- Demonstrating
alliance Leadership, even when things do not go well
- Having the
ability to Organize for implementation
- Having Compassion
for those that are not as gifted as yourself goes a long way in building
alliance teams
Also, you will
learn:
- How to become the vendor of choice
- How to position your business
- How to brand your business, services, products
and employees to achieve success
Presentation Outcomes:
- Instilling the desire in you to build
competent collaborations
- Develop innovation through collaboration
- Giving you a clear understanding of how to
build competency into collaborations
- Receiving the roadmap for monitoring
collaboration competency
It's the competent alliance relationships you
develop that will help you to become the vendor of choice, and thereby
conquering your increased market share. Learn how to find the right alliance
partners and build competent alliances by developing outrageously successful
alliance relationships--internal and external to your organization.
In Bed with the Enemy--Partnering with Your Competition
Click for
article
Cooperating with
your competition can be more profitable than you have ever imagined. Rigsbee
will shatter your
paradigm and teach you how to make a traditionally adversary relationship work
profitably. Explore a number of core areas in which successful businesses
develop partnering alliances. Learn the ten critical qualities in selecting
alliance partners-a necessary element in building long-term cooperative
relationships. In today's era of e-commerce and consolidations, entire industries are
finding that industry-wide and mastermind alliances are necessary to compete.
You will walk away with the tools for developing your successful strategic
alliances. Elements include:
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The search for the perfect mate.
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How find a partner with the same core values as you.
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The getting married jitters.
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Where are you going to live?
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Who's Going to Do the Chores?
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It's
time to tie the knot.
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Surviving under the sheets.
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When your partner takes all the covers.
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We must go to the marriage counselor.
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We did it, and look at the profits.
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