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Presentations by Ed Rigsbee |
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Growing Your Business with Smart Alliances Cost Savings through Collaboration Keynotes, Presentations and Workshops by Ed Rigsbee, CSP Click for client comments and to read client letters
My presentation style is research enabled, bottom-line focused and I have a heart. Sometimes I might get in-your-face, yet I do it with a touch of humor. Select me to make a difference by showing you a new window on how to rapidly increase your market share through collaborative effort. I'll help you to Grow Your Business with Smart Alliances. Together, let's elevate your business relationships from ordinary to extraordinary, the key element in rapid business growth through smart alliances. I am nationally recognized as an expert in strategic alliance development and implementation. My workshops deliver the needed strategies, tactics, tools, and skills for developing your collaborative relationships and strategic alliances that will afford you instant business growth in the range of 5% to 20% depending on your commitment to implementation. I created for you, The Star of Success to demonstrate my idea of Total Organizational Growth through Smart Alliances. The Star of Success you see above, represents the five key areas in which organizational growth should be driven through smart alliance development and implementation. All of my presentations fall within this idea of competent collaboration. To more easily determine under which of the five key areas a specific presentations falls, you will notice a color code system that corresponds to the star graphic. Many of the presentations listed below can be expanded or contracted to fit your meeting-specific time constraints. And, for the cost conscious meeting organizer, I live in Southern California and offer special pricing for presentations delivered at Southern California venues. Call me now at 800-839-1520. Thank you, Ed Rigsbee, CSP See Ed Rigsbee's Association Section for trade associations & other non-profits Sign up for Ed Rigsbee's weekly Effective Executive Letter |
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Presentation Category |
Presentation Title (Click on titles below to access program descriptions) |
| Small & Medium Business Success | How to Compete When You Can't Compete on Price |
| Strategic Alliances | Growing Your Business with Smart Alliances |
| Collaborative Innovation | Collaborate to Innovate |
| Alliance Marketing/Cross Promotion | 10 Highly Profitable Cross-Promotions You Can Implement This Week (Concurrent) |
| Leadership | Yes, You can Do Better (Motivational) |
| Leadership | Business is About Results, not Excuses (Motivational) |
| Leadership | Ideas Are Just Dreams Without Implementation (Motivational) |
| Leadership/Relationships-Keynote | PartnerShift to Outrageously Successful Relationships |
| Supply Chain Relationships | The New Era of Manufacturer & Distributor (or Dealer) Cooperation (Only offered as a keynote or general session and requires an additional research fee.) |
| Employee Motivation | Achieve Employee Productivity & Growth Through Partnering |
| Employee Productivity | Interdepartmental Collaboration for a More Productive Organization |
| Marketing/Branding | Brand Traction--Branding Strategies that Attract New Customers |
| Sales | Selling To Your Customer as Their Partner |
| Customer Service | Customer Service Screw-Ups: Learn from the Mistakes of Others |
| Professional & Trade Associations | Determining the Yearly Sustainable Real-Dollar Value of Association Membership |
| Conference Spouse Program | Collaboration; It's Not Just for the Workplace |
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To book Ed Rigsbee for your meeting today, please call 800-839-1520. Frequently Asked Questions about Ed Rigsbee's Presentations |
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Growing Your Business with Smart Alliances
(Keynote or full-day workshop)
Get all this and more through Smart Alliances.
Strategic alliances give you a dramatically faster and more cost effective growth option by leveraging the assets of others. To get these amazing results, you have to be strategic, flexible, and collaborative – but you have to be careful. 50% of alliances fail – by knowing how to choose the right partners you will eliminate squandered time and resources.
In the Growing Your Business with Smart Alliances program, Ed draws from his books, Developing Strategic Alliances and PartnerShift along with years of helping organizations access their strategic advantage through alliance development. Ed's depth of expertise combined with his inspirational style of speaking will leave your audience with a sense of purpose. Because Ed believes that business is about results not excuses, he delivers ready-to-use tools that will immediately impact their lives and your organization’s profitability.
Ed makes Smart Alliance development as easy as ABC…
A – assess your own capabilities B – be sure about your partner C – conduct a pre-alliance agreement workshop D – determine alliance structure E – execute the agreement F – fuel the implementation G – great results require measurement and management
10 Highly Profitable Cross-Promotions You Can Implement This Week (Breakout/concurrent session)
Get more bang for your marketing buck by also working with others in the areas of positioning, advertising and purchasing. Learn how various organizations and industries have collaborated for mutually synergistic value. Discover the successful alliance and promotion strategies of others. Be prepared to accelerate your customer awareness, acceptance and market position.
Article: Less Work & More Results with Collaborative Marketing Relationships Article: Effective Community Based Cross-Promotions How to Compete When You Can't Compete on Price (Breakout/concurrent session or full-day workshop) This is a full-day seminar or a multi-day workshop. The series of connected or individual presentations offers your meeting attendees both partnering strategy and tactics. "Why in the world would I want to buy my (you fill in the blank) from you?" If you can't answer this question in your sleep, this seminar is for you. Your customers have more product and location choices than ever before. Learn how your enterprise can be top of their mind. Receive the tools that help you to successfully compete against the "big box" retailers, integrators and multi-nationals. Leverage your unique selling proposition through alliance relationships. Develop the synergies necessary to thrive in the big box shadows. Discover ideas to become the supplier of choice in your community and industry. Grow your business by learning how to successfully implement partnering
throughout your entire enterprise. Deliver all the value and more from Rigsbee's
three books at your next meeting. Select the The Total Organizational Partnering System.
Win big and save big while learning how to double your strength overnight in all
the important areas of your business.
The Total Organizational Partnering System will help your organization to double its strength and market share overnight. Multi-Day program outline details - pdf file Click for Meeting Cost Buster details--a single presentation fee for your entire meeting Also included:
The New Era of Manufacturer/Distributor (Dealer) Cooperation (Keynote or General session) While this program is quite popular, it is offered only as a Keynote or General Session presentation. It is not available as a breakout or concurrent session. Supply chain success--combining research with insight, and in an entertaining manner, Ed reveals erroneous beliefs held by supply chain partners. The fact is this; perceptions define reality. Too frequently needless conflict is created by flawed beliefs about what one's supply chain partner wants, needs and considers to be a positive value proposition. Learn what your competitors are learning about these blemished perceptions. Discover how to give and/or ask for the best Total Value Package available. Manufacturers and distributors and/or dealers learn how to turn around their sell/buy paradigm by discovering and understanding the needs of their distribution partner(s). Through intelligent sales offerings and purchasing practices, resources can be redirected to create more usable value for the supply chain. Learn the ABCs (adversarial, barometric & complementary) of manufacturer-distributor relationships. Discover why Ed say's, "Yes, you can do better!" This program can also be adapted to contractor/supplier & manufacturer/agency cooperative relationships. Program Research:
Program Results:
Special note to meeting organizer: Only select this program if your organization/industry is willing to hear the truths I discover through my research. If it is a "feel good" presentation that you desire, this is not the one to select. I will only accept an assignment for this program if the sponsoring organization signs a written agreement of non-censorship. This program, even with it's humor, can be quite powerful to an audience that desires to improve their supply chain and can be troublesome to an audience that prefers the status quo. This presentation also requires an additional $2,500 research survey fee. -Ed Rigsbee
Customer Service Screw-Ups; Learn from the Mistakes of Others This exciting seminar, adapted from Ed’s forthcoming book, Customer Service Screw-Ups—Learn from the Mistakes of Others, works well as a breakout/concurrent session, and is even more effective as a full-day workshop. Ask yourself, "Are you tired of hearing about
the legendary service that Nordstrom’s and Ritz Carlton delivers?" Then
you get thinking that these organizations have no application to your business. If so, you
will enjoy Ed’s new approach—no holds barred—learning from the real-life
mistakes of others. All customer service challenges
emanate from three key areas, Ed refers to this as the TEA Master Key:
Training:
Have you ever worked with a customer service person and they appeared not to
have the necessary tools available to them to solve your problems or simply did
not possess the know how? The TEA Master Key will solve that. Ego:
Have you ever worked with someone that appeared to be a real jerk? They seemed
intelligent enough to tell you just how wrong you were—again and again and
again rather than take the time to solve your problem. The TEA Master Key will
also solve that. Attitude:
Have you ever dealt with a person that was nothing but apathetic to the fact
that you needed their help in dealing with your customer service issue? They
just had no desire to do anything to help you solve your problem. The TEA Master
Key will solve that too. In this program, Ed uses real-life customer service screw-ups from a number of industries as the conduit to deliver the TEA Master Key for your organization. He shares from his perspective what went wrong and suggests remedies that you can adapt and use instantly in your business. When 20 Bucks & Ego Is More Important than a Decade of Customer Loyalty (1864 words) Brand Construction or Brand Destruction? (2951 words) It Doesn’t Work for You, But You Want Me To Buy It? (741 words) Lost Opportunity, Are You Guilty? (1042 words) Oh, So You Want Me To Ship It To the Manufacturer? (822 words) PartnerShift to Outrageously Successful Relationships (keynote or breakout/concurrent session) PARTNER-SHIFT, or PARTNER-SHAFT? To every successful person in business and in life, relationships are important! If you are in business, business relationships must be important to you too! Learn how to double the strength of your organization or your personal network by PartnerShifting to outrageously successful business relationships. Learn how to develop alliances that provide high-value for all involved. This keynote/general session presentation serves an eclectic audience, something in it for everybody. All the attendees at your meeting will receive value from this session. Through the alliance and business relationship window, Rigsbee shares the four keys to successful internal and external business (and personal) relationships.
Through humor and personal stories, Rigsbee will connect with your meeting attendees, helping them to understand the Relationship Value Equation. This program delivers double value for your meeting attendees: business and personal relationship improvement. Outrageously Successful Relationships is an outstanding program for business alliance partners to attend together. Be your meeting corporate or association, this is a dynamite program, as every person in attendance receives value. Spouses attending generally have their elbow in the ribs of their partner throughout much of the program--extra value there!
Interdepartmental
Collaboration for a More Productive Organization (Breakout/concurrent
session) “Sure,
it’s a mess at work—nobody is getting along, everybody is playing "cover
their rear" and productivity…isn’t. Fiefdom leaders are building
walls to keep other departments in the dark and I’m just tired of it
all.” If any of the above sounds vaguely familiar, you need Ed Rigsbee’s Let’s Get Along & Be More Productive seminar. You want a productive workplace where people transcend beyond antagonism, mutual disrespect, and even cooperation to…COLLABORATION. Collaborative seminar elements include:
Attendees will walk away with:
Achieve Employee Productivity & Growth Through Partnering (Breakout/concurrent session) Dismantling Your Company's Two-Story Outhouse Employee perception is employee reality! In America, outhouses are generally considered outdated, so too are many of management's erroneous beliefs about leading and motivating their workers. In any organizational two-story outhouse, management always occupies the top floor! If you are willing to explore your organization's employee policy foibles, this is the program for your next meeting. Learn how to tear down organizational outhouses, real or perceived.
The PARTNER Model Do you want your employees to have an Emotional Ownership in the success of your business, even though they are not an owner? Do you want them to take risks and make intelligent decisions in your absence? Learn how to develop a powerful team dedicated to moving your business forward. Develop relationships at work, that work! The PARTNER Model is the answer. Discover the magic in permission cards. Explore low cost employee recognitions and how to successfully implement the Rigsbee Employee Recognition Certificate System. Learn which recognitions have legs (long-term value) and which are a flash in the pan (little value). Your employees will be as excited about your business as are you. And, if you're not excited, you will be. The PARTNER Model:
Collaborate to Innovate (Breakout/concurrent session) Immensely important for American manufacturers, you must Innovate or Die. Everybody, especially manufacturers, must develop a unique niche or be relegated to compete with China on just price. These are today's somber realities for North Americans. And the challenge is, how to get it done. Today, most manufacturers are so busy just trying to tread water that there simply is not enough time, and rarely the resources, to innovate. This is where collaboration is needed. Learn how successful collaborations with competitors, non-profits, municipalities, and state and federal governments are possible. Learn how to:
Are you looking to expand? Do you want more than your fair share? Conquering markets in today's business environment requires collaboration from all sides. You must diligently work to develop outrageously successful alliance relationships with your employees, your suppliers and numerous outside organizations. And yes, even with competitors. To conquer new or existing markets, your customers must absolutely see you as their supplier or vendor of choice. To achieve this goal, you need to put competency into your collaboration efforts. The necessary elements you must exude include:
Also, you will learn:
Presentation Outcomes:
It's the competent alliance relationships you develop that will help you to become the vendor of choice, and thereby conquering your increased market share. Learn how to find the right alliance partners and build competent alliances by developing outrageously successful alliance relationships--internal and external to your organization. In Bed with the Enemy--Partnering with Your Competition Cooperating with your competition can be more profitable than you have ever imagined. Rigsbee will shatter your paradigm and teach you how to make a traditionally adversary relationship work profitably. Explore a number of core areas in which successful businesses develop partnering alliances. Learn the ten critical qualities in selecting alliance partners-a necessary element in building long-term cooperative relationships. In today's era of e-commerce and consolidations, entire industries are finding that industry-wide and mastermind alliances are necessary to compete. You will walk away with the tools for developing your successful strategic alliances. Elements include:
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Brand Traction--Branding Strategies that Attract New Customers (breakout or concurrent session) Brand Traction is
what every marketer wants, and so do you! Business owners and marketers
alike frequently ask, “Why are some dates, events or situations indelibly
branded on one’s memory while others are not?” Branding is the process of
burning or impressing a mark upon an object or entity for the purpose of
identification. What you want for your business, large or small, is an Indelible
Brand—to burn your image, offering and position into the minds of your
customers—to impress indelibly onto their memory.
Build your Mark of Distinction. Making one’s mark means to achieve success or fame. Too often, one misses the mark, failing to achieve one’s aim and becoming unsuccessful in their attempt. Hitting the mark is what you want for your organization’s branding position. That is, to indelibly burn into the minds of your customers like a white-hot branding iron pressing and burning into the flesh—there on the marketplace brain for evermore. Make your brand have meaning, give your brand traction, and your customers will reward you with loyalty.
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Selling To Your Customer as Their Partner (Breakout/concurrent session) Both outside and inside sales persons must build a solid relationship before trying old school or hard closes. Customers of today want help in both selection and feeling good about their purchasing decisions. Consumers and purchasers want sales people to get on their side of the table, to see need from the purchasing side. Sales people learn the secrets of giving customers the value they want by first learning what value is from the eye of the beholder.
Salespeople once said, "Price, quality, service--pick any two." Today, this is no longer good enough to satisfy informed buyers--both consumer and B2B. Today's purchasers want all three. Your customers are continually computing your value proposition and it better be great. Buyers and consumers have more choice than ever before. If you can't--another will. Whether you are brick & mortar, brick & click or click only, you must deliver the particular perceived value your customers expect. Learn how to understand value from a new direction. Determine your intelligent sales positioning, be it commodity or Valued Solution. Don't get sandwiched in the middle or you'll be squished like a bug! This program will make a major difference in the improvement of your entire sales team, both internal and external, and sales management. This is done through a new understanding your value proposition through the PARTNERS Model.
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Wordsmith Your Sales Presentation
(This material is only offered as an add-on or Part II workshop.) Say more with less. Make what you say carry meaning and power. Be understood! Even the most advanced sales person falls victim to the Dimmer Switch Syndrome--slowly becoming less effective. Rigsbee helps your sales people, internal and external--experiences and rookies, to select their selling words with care. The important key presentation areas covered are:
Yes, You Can Do Better (Breakout/concurrent session) This
presentation is a wonderful opener for any meeting, corporate or association,
because all business people have similar issues--they simply don't realize it.
Revealed in the Rigsbee Research June 2005 survey, about business leaders
working with others, the current
top 4 areas of concern among business leaders are:
In your work day, you have to deal with the following modes of communication: Verbal in person, Verbal via telephone, Visual, Written, Electronic, E-mail, Broadcast, and Multi-Media. What's a person to do? First, ask, "In whose world I you exist?" Then, "Am I taking responsibility for communication both sent and received?"
Develop PartnerSpeak--your system for purposeful communication. Your system should include:
In his presentation, Ed explores how everyone can do better, regardless of their current success. He presents ideas through the window of specific answers that business leaders revealed to him.
Business is About Results, Not Excuses (Breakout/concurrent session)
Tired of hearing excuses from your team, staff or organization? Want them to focus on results? Do you want your people challenged?
If challenge is what you seek, look no further--this is the presentation for you! While Ed's research enabled, in-your-face, self-help style challenges, he always includes humor to disarm his audiences. Ed is the bottom line speaker with a heart, and he shows it in this presentation. Ed believes that meeting attendees must first relax, then they can receive valuable, and sometimes, life-changing messages. Through story, example and interaction, Ed will wake-up your group, get them thinking and show them why it is in their best interest to get things done without whining.
Ideas Are Just Dreams Without Implementation (Breakout/concurrent session)
When you have your team members, collective or individual, coming to you and saying, "You should..." Most likely, you are thinking that for once, you'd like them to try and implement their own ideas. This presentation is about helping the people in your organization to get unstuck. The key elements that Ed explores in this presentation are:
Collaboration; It's Not Just for the Workplace (Spouse breakfast or breakout/concurrent session) Getting along and working together at home takes the same kind of commitment to success as does in the workplace. Three behaviors necessary for successful collaborations are:
When spouses get away from home and work, what a wonderful time to explore the above behaviors. Ed's style might be called a bit confronting, yet Ed's playful approach develops an environment of trust and freedom. With humor and heart, Ed shares stories from his life and three-decade plus marriage with his wife, Regina. Come and enjoy Collaboration; It's Not Just for the Workplace with Ed Rigsbee. He will challenge your erroneous beliefs about relationships and urge you to have the joy and happiness that truly is possible by embracing the three behaviors of collaboration. Association Member Recruitment & Retention Campaigns: Click for more about Ed Rigsbee's work with Trade Associations & Professional Societies Determining the Yearly Sustainable Real-Dollar Value of Association Membership (The Member Value Process is best as a breakout or concurrent session. If delivered as a general session, it should be scheduled as the first session of the day. This presentation is the cornerstone for Ed Rigsbee's Grass Roots Member Recruitment Campaigns.) This is a facilitated session by Ed Rigsbee, one that every association in North America should experience! Ed is the only consultant in America that facilitates his proprietary Member Value Process. It's not an easy process, but easily worth 10 times the cost to associations that are open to learning and having the mirror brought up real, real close. If this is not your association, please DO NOT book Ed for his Member Value Process. How
much is your association membership really worth? Today,
your association membership is more crucial to your success than any time
previous. And, you’re expected to justify your membership expenditure.
You are being asked, “What’s the ROI (return on investment) of your
association membership?" You know that the networking and education
opportunities have been invaluable to you, but you are now being asked to
put a dollar value on what you get. Help is on the way! Business relationship author, Ed Rigsbee, CSP, will lead you through a process he developed to determine the yearly sustainable dollar value of your association membership. Following his session, the next time you are asked about the ROI of your association membership—you’ll have the answer on the tip of your tongue. You’ll dazzle the people back at work with the ease in which you answer their ROI questions. Special note to meeting organizer: This is a facilitated process rather than a presentation. As such, the absolute minimum time necessary to successfully complete this process is 90 minutes. For this process to succeed, there must be a reasonable representation of the association's membership in attendance. Because this is a process, the members need to be informed that this is a "working" session in which they will be expected to participate. To be successful, it is better to schedule this session earlier in the conference rather than later. If scheduled for the last day of a conference, this must be the lead program of the day. I have conducted enough of these sessions to know what works, and what does not work, please accept my experience in this matter. -Ed Rigsbee See Rigsbee's article titled, The Member Valuation Process—Discovering the Real Dollar Value of Association Membership for detailed information on his valuable process for determining the yearly sustainable value one's association membership delivers. Click for Rigsbee's Association Section Read what the American Society for Quality says about the program
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The well kept success secret for small
and medium sized
business success-- especially specialty retailers-- is effective cross-promotion. Cross-promotion is how
businesses of all sized maximize their marketing budget. Double, triple, even
quadruple your exposure and market share through cross promotion campaigns with
others, while cutting your marketing costs in half or less--and do it NOW!. 
You've Got to Understand
Value to Sell Value|
Rigsbee Enterprises, Inc., Established 1981 Rigsbee Research Consulting Group Business Growth Through Strategic Alliances 1746 Calle Yucca, Suite 200 - Thousand Oaks, CA 91360 Tel: 800-839-1520 or 805-499-0766 Fax: 805-499-5546 Skype: Ed_Rigsbee Ed@Rigsbee.com - www.rigsbee.com
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