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Today's Association and Society members demand a return on their investment (ROI)! 

Every Association Executive Should:

  1. Look at their organization through the eyes on the non-member.

  2. Be able to prove that membership in your organization is a good business decision; through proving the ROI of membership. 

Ed Rigsbee, Chief Member Evangelist, is available to help your association/society board/staff to develop ROI strategies, build and implement your next grass roots member recruitment and retention campaign, and facilitate your next strategic board meeting. Ed will truly make a difference for your organization. He's passionate about member ROI and doesn't put up with anybody's B.S.! 

Call Ed at 805-498-5720

For today’s leaders, an annual meeting and twelve monthly magazines, is no longer enough to keep them engaged in association membership. Association executives, it’s time stop your membership decrease and start your membership increase. Transform what was membership abandonment, desertion, and forsaking; into member recruitment evangelism. Do this by delivering real-dollar membership ROI. Consider Ed’s organic & grassroots member-get-a-member campaign for quicker member assimilation and long-term member retention. Turn your organization into valuable communities of reciprocity, delivering the compelling value that leaders of today demand.

Check out Ed's ROI Member Recruitment System Workshop for Association Executive Organizations

 

 

Association Membership ROI from Paul Bridle on Vimeo.

 

"Ed...You were the dynamite that broke up our log jam!" -Phillip Russo, CAE, Executive Director, 

National Association of Fleet Administrators

 

Association & society executives, you might be wondering if it is worth the effort, in this economic time, to launch a member recruitment and retention campaign. Ask yourself these questions: 

  • What would the result be of doing nothing?

  • What could your organization do with an increase in membership that it cannot do now?

  • What will be the effect of increased revenues?

  • What would be the three greatest impacts of a successful member recruitment campaign?

  • What will this mean to you personally?

 

Member Recruitment Workshop for Societies of Association Executives: 

Click for information on: Want More Members--Give Them More ROI

 

 

You can participate in the member ROI conversation by joining Ed's "Member ROI for Associations and Societies Group" @ Linkedin. Follow the link for the group profile:

  http://www.linkedin.com/groups?about=&gid=2672904&trk=anet_ug_grppro 

 

 

Member Recruitment Campaign Information

Articles on Association Issues

Association Member Engagement

Ed's Association & Non-Profit Clients

Determining the Yearly Sustainable Real-Dollar ROI from Association Membership--Step #1 for Member Recruitment & Retention

 

 

Association Executive Resources

Honest approach to Social Media

Ass'n Execs; forward the report below to all your members.

The Return on Investment of U.S. Business Travel: Executive Summary-2009 

The Return on Investment of U.S. Business Travel: The Complete Study-2009

 

 

 

Sign up for Ed Rigsbee's Association Executive eCommunication:

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Client Comments:

 

Additional client comments not listed below

"We hired Ed Rigsbee to facilitate our sessions focused on marketing at our annual convention. This was a huge challenge as our members have traditionally not looked at the broader picture in terms of what can be done differently to re-focus our products and thus grow our industry. Ed's succinct, yet gung-ho facilitating process led the members to where THEY thought they initially couldn't  go, to knowing it was the only way to go. For our group, that was huge. Ed has an uncanny ability for professional facilitating. Thanks for setting us our future course."  -Jane McEwen, Executive Director, International Packaged Ice Association

"Ed...Your presentation provided a wonderful educational experience for our Executive Directors. Determining the value of membership in the American Nurses Association has long been an elusive element for our state organizations." -Leo Schargorodski, Executive Director, American Nurses Foundation

"This [Member Value Process] was very timely and our poll from those in attendance was off the charts; they liked you [Ed Rigsbee] and they learned from you." -Jay Hagins, President (2004) Houston Society of Association Executives

"Before and during the conference, we were impressed by your willingness to get involved with our association to better understand how we operate. As a neutral third party, you gave us some valuable insights into how we might improve ASQ" -Laurel Nelsen-Rowe, Managing Director, American Society for Quality

"Additionally, your member valuation session created great value for us. We now can better communicate the high-level return on investment our members receive from their membership." -John Fullerton, Vice President, National Frame Builders Association

"It was obvious to me that you did your research on our industry. From the additional breakout session on member value, that was enlightening, to the post-conference article you wrote for us about all that NADCA does for its members, you really delivered." Aaron Mindel, Executive Director, National Air Duct Cleaners Association

"Thank you for doing a fantastic job of customizing your presentation to the focus of our meeting and the needs of our attendees. Your skill of educating with humor kept attendees alert, curious and appreciative of the message which all associations need to contemplate - membership value. Our Fall Education Forum is meant to be high level education and I would recommend your session 'Your Members are asking: "What's in it for me?"' to anyone!" -Rick Brush, CEO/President, California Society of Association Executives

"Your presentation was well informed and provided a wealth of information in a concise and humorous manner. Participants enjoyed having the opportunity to hear your insight on partnering and gave the program a rating of excellent." -Kerry Parker, CAE, Executive Vice President, Northern California Society of Association Executives

"The information you shared with the membership was extremely useful and interesting." -Larry Vinson, Executive Director, Alabama Council of Association Executives

"Valuable information...thoughtful and useful guidelines." -Joan Tezak, CAE, CMP, Executive Director, Colorado Society of Association Executives

"Attendees rated your sessions good to excellent and the comments included: Nice powerful message with funny & lighthearted style. Good exercise on membership value $. Great ideas!" -Jane Svinicki, Executive Vice President, Wisconsin Society of Association Executives

 

Ed Rigsbee is the ROI Guy

Call Ed Rigsbee at 805-498-5720 or email: Ed@Rigsbee.com or Skype: Ed_Rigsbee

Rigsbee Enterprises, Inc. (Est. 1981), 1746 Calle Yucca, Suite 200, Thousand Oaks (Los Angeles area), CA 91360 USA

 

     

 

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