Qualitative
Research for
Associations & Societies to Determine their Yearly Sustainable Real-Dollar
Membership ROI (Return on Investment)
Determining the yearly
sustainable real-dollar ROI that your organization delivers to members is
crucial to
your organization's continued success in member recruitment and retention.
How much is worth to be able to prove to your members, through real-dollar
ROI, that membership in your organization is a good business decision?
Proving
ROI (Return on Investment)
Ed
Rigsbee employs qualitative focus group research methodology, along with
his personal "Art & Science" to help your members determine
the real-dollar ROI they receive from each on the individual member-only
benefits your organization delivers. Armed with this information, you can
confidently state how much ROI your members believe they receive
yearly--after all, people believe what they help to create.
If
your organization's Board of Directors is concerned with marketplace
positioning, association branding, member retention, and member recruitment,
than taking a sampling of your membership through Rigsbee's
Proprietary ROI Valuation Process will allow your organization
to identify the important member-only benefit strengths, weaknesses,
opportunities, and threats.
What's It Worth to You?
Ed is the only consultant in America that facilitates
his specific & proprietary, Member ROI Valuation Process. It's not an easy
process, let's face it your members have never been through something like
this before, nonetheless it easily worth 10 times the cost. Research can be
very expensive and frequently deliver questionable results. Yet, at the end of
Ed's two hours with your members, you will have the ROI
numbers--immediately!
How
much is this information worth to your association in membership retention
and recruitment? How much is it worth to prove, through real-dollar ROI, to
members and prospects that membership in your organization is a good business
decision?
Today, members
are expected to justify their association/society membership expenditures.
You are being asked, “What’s the ROI (return on investment) of your
association membership?" You know that the networking and education
opportunities have been invaluable to you, but you are now being asked to
put a dollar value on what you get. You need Ed!
